About Us

Who We Are…

Daughter’s Formal was established in ????, by Amanda and Alexis Williams, in the heart of Paragould, AR. This fabulous mother daughter duo opened Daughter’s Formal with the clients visions in mind. From formal wear to wedding gowns and everything in between, they have what you need to feel beautiful inside and out.

Daughter’s Formal caters to every event including Prom, Pageant, Homecoming, Wedding, and more! One thing we pride ourselves in is never selling the same gown twice. We want every client to feel unique and beautiful in their own way and in their own dress.

We are so happy you’ve found us and we would love to meet you and put you in your dream gown! Give us a call at 870-476-7490 or stop by and see us at 4500 West Kingshighway in Paragould.

Find Your Look

  • Shop Formal Collections

    From glitz and glam, to simple and chic, we’ve got it all! Find your prom, pageant, and other event looks here.

    Formal Collections

  • Shop Wedding Collections

    Your big day should be nothing short of magical! We have the perfect gown to bring your vision to life!

    Wedding Collections

  • Shop Tuxedo Collections

    Look and feel your best at your next event in one of our bold and stylish tuxedos!

    Tuxedo Collections

  • You literally handpicked the most flattering & beautiful dress for us. I appreciate you listening to us & looking for exactly what she wanted. It is beyond customer service, it’s a labor of love!

    — Rachel

  • They were very helpful & patient with us. They took time with us in order for my daughter to find the perfect dress. We will definitely be coming back!

    —Jammie

  • The staff was so nice and helpful. They have a wonderful selection of beautiful dresses at excellent prices!! We will definitely be back for our next formal event!!

    —Kim

  • They have beautiful dresses & the staff was excellent to work with!

    —Elizabeth